A concept flowing from a popular modern
leadership philosophy in which a company is
viewed as a human institution, a place where
individuals can freely operate, express
opinions, and share values and beliefs. A
dynamic leader ensures that a clear and
definitive culture exists within that
environment.
A strong culture is manifested through a
shared belief in the purpose and values of
the company. It is embedded in the mission
statement, clarified in the objectives, and
reinforced through core values underlying
all decisions.
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