A marketing plan is a written document
that details the necessary actions to
achieve one or more marketing objectives. It
can be for a product or service, a brand, or
a product line. It can cover one year
(referred to as an annual marketing plan),
or cover up to 5 years.
A marketing plan may be part of an
overall business plan. Solid marketing
strategy is the foundation of a well-written
marketing plan. While a marketing plan
contains a list of actions, a marketing plan
without a sound strategic foundation is of
little use.
Marketing Proposal
A proposal made to a
seller, that sets out objectives, strategy
and scope of activities for the marketing of
a property. Each proposal will be different
depending on the type of the subject
property, marketing proposal is the first
step in completing the marketing plan.
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