A concise, written
declaration of an organisation's overall
purpose and direction. The mission statement
should be a clear and succinct
representation of the enterprise's purpose
for existence. It should incorporate
socially meaningful and measurable criteria
addressing concepts such as the
moral/ethical position of the enterprise,
public image, the target market,
products/services, the geographic domain and
expectations of growth and profitability.
Normally, the Mission Statement should
represent the broadest perspective of the
enterprise's mission.You may want to take the approach of
being very specific.
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